The 3-Fold Marketing strategy

The three fold marketing strategy is basically an outline of the experience Mediarama Design Studio has had when dealing with clients.

We have found that having just a website or some business cards without implementing some marketing principles may not be effective in reaching your target audience.

Thats why we have put together in point form three lists describing some features and benefits of web, print and good old fashioned customer service.

1. Web based marketing technologies

Using a range of web based technologies to bring positive growth and exposure to your business online, Is what we mean by web based technologies. Below are some points we have picked up over time for you think about.

Building a website to show-case your business
Making the website user-friendly
Making the content on the website easy to understand
eMail marketing campaigning
Using eMail marketing software to effectively reach your target audience
Not spamming with eMail marketing
Using SEO - Search Engine Optimization
Utilizing the methods and techiques to optimize your website for Search Engines such as Google
Following guidelines and protocols set by Google and Yahoo etc..
Not cutting corners with SEO such as link farms that are becoming very un-popular with the Major search engines
Using above board reputable means to gain an online presence apart from your website
Researchiing new methods and finding solid methods to promote your site

2. Print based marketing approaches

Print in many ways has been the longest lasting effective way of reaching your target audience. We feel that web and print in this day and age go hand in hand in the business world. Thats why we have made some points on print marketing approaches.

Business cards ( pick a quality stock - first impressions last )
Using services such as Yellowpages Print or Magazines and Newspapers can be great, providing your business can handle the influx in enquiries
Information marketing packs such as business cards, flyers or brochures and a cover letter is a great way to present your business ( direct mailed )
Profesional looking invoices with your logo on the stationery shows you care about detail
Signage on your vehiecle is a very effective way of advertising
Flyers can be effective if distributed in the correct way ( we dont reccomend under car window wipers )
Use professional mail outs, Addressed to the potential client with a cover letter and discount voucher inside an windowed enevelope ( it makes it personal )
Brochures are a great way of out-lining your products / features but be sure they are targeted well and dont end up junkmail
Novelty items such as pens, coasters, desk pads can be effective but are not always finiancialy justifiable
Even parts of your website can be transfered into a Printed book which could neatly sit in a waiting room

3. Good old fashioned customer service

Use the phone to arrange meetings when possible
Use the phone to follow up on your customers to see if they are happy with your service and if they need anything
Dont just rely on eMails to communicate as they can be impersonal
Always give your customers more than what they expect ( they will tell everyone! )
Treat each customer as a valuable person and then a valuable client
Focusing on detail will keep your clients talking as well
Keep business cards in your wallet ( you never know who you might meet along your journey )
Be polite even when you are having a hard day
Treat every enquiry as a potential business oppurtinty