A huge benefit of PPC over traditional internet marketing is that it is true ‘results-based’ marketing. Because you only ever pay for clicks that go through to your website, a well managed PPC can give great results, even for very small budgets.
Unlike traditional marketing such as email newsletters, banner ads and even TV and radio advertising, purchasing traffic on a program such as Google AdWords gives you real, measurable exposure of your products and services. You can track goals and conversions such as sales on an e-commerce site, enquiries through your contact form and even track the number of phone calls you receive from your campaign.
Keeping track of your PPC campaigns can be time consuming and tricky, as seemingly small changes in your keyword or bid strategy can often result in big differences to the return on investment (ROI) of the campaign.
Our experienced Google AdWords experts are here to help you set up, maintain and extract the very most out of the platform. If you would like more information on how a managed Google AdWords campaign can bring new leads and sales to your business, then feel free to get in contact with our friendly online marketing experts today.